Geethu Rajasekharan
← All products
Digital infrastructure · Parinaamaa.AI

Naamaa

Rural service commerce, structured at scale.

PRODUCT MANAGER INFRASTRUCTURE PLATFORMCONVERSATIONAL AI CUSTOMER DISCOVERY ENTERPRISE WORKFLOWSmulti-language support

Temples, community halls, artisans, homestays and SHG units serve real demand every day — offline, undocumented, financially invisible. Naamaa gives that economy digital rails: a catalog, a booking layer, a transaction record, and an identity.

MY ROLE

What I owned

Enterprise onboarding design, self-service flows, market research, roadmap, and techno-commercial documentation.

5
first enterprises onboarded
85
enterprises on the platform today
10,000+
end users served
1,000
transactions per month (avg.)
What I did
{{ d.title }}

{{ d.body }}
THE GAP

Billions in rural service demand. None of it captured.

{{ s.value }}

{{ s.label }}
WHAT'S MISSING

The infrastructure gap that holds Bharat back.

{{ m.num }}

{{ m.title }}

{{ m.body }}
THE TRANSFORMATION

From invisible to infrastructure.

{{ t.num }}
{{ t.title }}

{{ t.body }}
Product thinking

Key product decisions

{{ d.num }}

{{ d.title }}

{{ d.body }}
Positioning

Precise about what we are.

Naamaa is
{{ i }}
Not a
{{ n }}
Ecosystem served

Every institution that serves Bharat.

{{ e.name }}

{{ e.detail }}
Outcomes & learnings

What it moved.

{{ o }}
National Startup Award finalist Multi-year beta validated

“Adoption often depends more on onboarding simplicity than product sophistication. A business owner who can set up in 15 minutes will use your product. One who needs a consultant won't.”

Want the full Naamaa story?

Happy to walk through the onboarding research, the modular architecture calls, and what adoption actually turned on.

Visit Naamaa → Get in touch
← Previous · My Health Node AI All products →
© 2026 Geethu Rajasekharan · AI Product Manager